From the moodboard to the markdown, generative tools are now part of how garments get made, marketed, and sold. We teach what the industry is actually doing — not the hype.
01
Design & creation
Vizcom, CALA, Resleeve, Off/Script, Midjourney, Firefly. Tommy Hilfiger ran a 100-concept-per-day AI hackathon. Collina Strada designed an entire SS24 from a Midjourney remix.
02
Virtual try-on & fit
Google Virtual Try-On, Zeekit at Walmart, Doji, Bods, Snap AR. Returns cost the industry $550B a year — AI fit is a board-level conversation.
03
Models & campaigns
Mango shot a full S/S 2024 campaign with an AI model. H&M built 30 licensed digital twins. Levi’s partnered with Lalaland.ai. Disclosure is now required by the EU AI Act.
04
Trend forecasting
Heuritech, Nextatlas, Stylumia, EDITED. Computer vision over millions of social posts predicts demand 12+ months out. Forecasting is now a data role with a fashion vocabulary.
05
Personalization
Stitch Fix algorithms, Shopify Sidekick, Amazon Rufus, brand-trained ChatGPTs. Your styling competitor is now a chatbot.
06
Supply chain & sustainability
Inditex turns inventory 12× a year. CLO3D and Browzwear cut sample waste 60–80%. Unspun’s 3D-woven jeans launched 2024. EU Digital Product Passport is mandatory by 2027.
07
Marketing & content
AI lookbooks at Moncler and Casablanca. Klarna cut marketing spend 25% with AI in 2024. Junior copywriters now write prompts, not paragraphs.
08
Resale & authentication
Entrupy, Vestiaire Collective, ThredUp, StockX, CheckCheck. Your closet is becoming a business — with AI doing the auth, pricing, and listing.